I’ll tell you exactly what the secret is…
A few years back I decided to get into wedding photography. My vision was to shoot a wedding every week, make a pile of cash, and retire to Costa Rica.
So I created a website, setup a facebook page, and waited for the weddings to pour in.
Only problem was, no one was booking me.
I had to get a job washing dishes at a Thai restaurant to pay for my camera gear!
But then I started reading up on marketing, seo and branding.
And I totally changed everything I was doing.
The results were 25 weddings in my very first year!!!
To date, the business has grossed just over $200,000
What was the difference? Why did the first wedding business flop and the second one take off?